Innovation is the process of bringing new ideas, concepts, or inventions into existence. It’s the act of coming up with new ways to do things.

There are many ways that businesses can innovate and they don’t all need to be expensive. They can use creativity and innovation to solve problems internally or externally.

The word innovation is often associated with invention.

It is in fact a process of implementation and application of new ideas.

Innovation can be seen in all aspects of life, not just in the realm of technology.

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Innovation is an ongoing process. To be successful, brands need to know their customers and keep up with the latest trends in the industry.

The author suggests that innovation is about making better products. These new products do not have to be revolutionary, but they should offer some kind of new benefit over what already exists. To create innovative products, organizations need to focus on three key areas:

– Research and development – Experience design – Customer insights.